The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Format: | Electronic Book Chapter |
| Language: | English |
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Cham
Springer Nature
2023
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| Series: | Rhetoric, Politics and Society
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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