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The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric

अन्य संस्करण दिखाएं (2)

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

पूर्ण विवरण

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ग्रंथसूची विवरण
मुख्य लेखक:	Bengtson, Erik (auth)
अन्य लेखक:	Mossberg, Oskar (auth)
स्वरूप:	इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:	अंग्रेज़ी
प्रकाशित:	Cham Springer Nature 2023
श्रृंखला:	Rhetoric, Politics and Society
विषय:	Public relations Sales & marketing Political science & theory climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies
ऑनलाइन पहुंच:	DOAB: download the publication DOAB: description of the publication
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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