The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham
Springer Nature
2023
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| Saila: | Rhetoric, Politics and Society
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| Gaiak: | |
| Sarrera elektronikoa: | DOAB: download the publication DOAB: description of the publication |
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