Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
Sparad:
| Huvudskapare: | |
|---|---|
| Övriga skapare: | |
| Materialtyp: | Elektronisk Bokavsnitt |
| Språk: | engelska |
| Publicerad: |
Taylor & Francis
2024
|
| Ämnen: | |
| Länkar: | DOAB: download the publication DOAB: description of the publication |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
Search Result 1