Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2018
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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