Marketing

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...

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I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ētahi atu kaituhi: Oflazo?lu, Sonyel (Editor)
Hōputu: Tāhiko Wāhanga pukapuka
Reo:Ingarihi
I whakaputaina: IntechOpen 2018
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DOAB: description of the publication
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