La ética en la publicidad de las empresas multinacionales

• मुख्य लेखक: Rivadeneira-Moreira, Julio César (auth)
• अन्य लेखक: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: स्पेनिश
• प्रकाशित: Ecuador Editorial Grupo AEA 2022
• विषय: Society & social sciences; Ética; publicidad; empresas; multinacionales
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...