La ética en la publicidad de las empresas multinacionales

• Glavni autor: Rivadeneira-Moreira, Julio César (auth)
• Daljnji autori: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Format: Elektronički Poglavlje knjige
• Jezik: španjolski
• Izdano: Ecuador Editorial Grupo AEA 2022
• Teme: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Online pristup: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...