La ética en la publicidad de las empresas multinacionales

• 主要作者: Rivadeneira-Moreira, Julio César (auth)
• 其他作者: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• 格式: 電子 Book Chapter
• 語言: 西班牙语
• 出版: Ecuador Editorial Grupo AEA 2022
• 主題: Society & social sciences; Ética; publicidad; empresas; multinacionales
• 在線閱讀: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...