Fashion Myths A Cultural Critique (translated by John Irons)

• Auteur principal: Meinhold, Roman (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: Bielefeld, Germany transcript Verlag 2013
• Collection: Kultur- und Medientheorie
• Sujets: Fashion & society; Philosophy; Culture; Fashion; Marketing; Advertising; Fashion Studies; Philosophy of Culture; Cultural Theory; Design; Cultural Studies; Anthropology; Aristotle; Catharsis; Dandy; Human condition
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

Résumé

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

ISBN

transcript.9783839424377
9783839424377

Accès

Open Access