Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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| Formato: | Electrónico Capítulo de libro |
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Universitätsverlag Göttingen
2009
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| Acceso en línea: | DOAB: download the publication DOAB: description of the publication |
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DOAB: description of the publication
Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Publicado 2009
DOAB: download the publication
DOAB: description of the publication
Electrónico
Capítulo de libro
Search Result 2
OAPEN Library: description of the publication
Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Publicado 2009
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electrónico
Capítulo de libro
Search Result 3
OAPEN Library: description of the publication
Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik
Publicado 2009
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electrónico
Capítulo de libro