Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Silberer, Günter (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Julkaistu: Universitätsverlag Göttingen 2009
Aiheet:
Linkit:DOAB: download the publication
DOAB: description of the publication
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!