Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...

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Detaylı Bibliyografya
Yazar:	Tian, Kelly (auth)
Diğer Yazarlar:	Dong, Lily (auth)
Materyal Türü:	Elektronik Kitap Bölümü
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Taylor & Francis 2010
Seri Bilgileri:	Routledge Contemporary China Series
Konular:	Oriental art Consumerism Black & Asian studies Sales & marketing internationale marketing aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world
Online Erişim:	DOAB: download the publication DOAB: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China Yazar: Tian, Kelly

Baskı/Yayın Bilgisi 2010

OAPEN Library: download the publication
OAPEN Library: description of the publication

Elektronik Kitap Bölümü

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China Yazar: Tian, Kelly

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