Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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| Auteur principal: | |
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| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Bern
Peter Lang International Academic Publishing Group
2008
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| Collection: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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| Sujets: | |
| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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