Changing Market Relationships in the Internet Age

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Jean-Jacques Lambin (auth)
Format: Elektronisch Buchkapitel
Sprache:Englisch
Veröffentlicht: Presses universitaires de Louvain 2008
Schlagworte:
Online-Zugang:DOAB: download the publication
DOAB: description of the publication
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!