Changing Market Relationships in the Internet Age

• Huvudskapare: Jean-Jacques Lambin (auth)
• Materialtyp: Elektronisk Bokavsnitt
• Språk: engelska
• Publicerad: Presses universitaires de Louvain 2008
• Ämnen: marketing; économie de marché; marché; globalisation économique; Internet
• Länkar: DOAB: download the publication; DOAB: description of the publication

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...