Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
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KIT Scientific Publishing
2012
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. |
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| Physical Description: | 1 electronic resource (XIX, 356 p. p.) |
| ISBN: | KSP/1000028159 9783866448483 |
| Access: | Open Access |