Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...
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| Tác giả chính: | |
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| Định dạng: | Điện tử Chương của sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
KIT Scientific Publishing
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | DOAB: download the publication DOAB: description of the publication |
| Các nhãn: |
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| Tóm tắt: | The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. |
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| Mô tả vật lý: | 1 electronic resource (XIX, 356 p. p.) |
| số ISBN: | KSP/1000028159 9783866448483 |
| Truy cập: | Open Access |