Customer Loyalty and Brand Management

Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use dif...

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Opis bibliograficzny
1. autor:	Rubio, Natalia (auth)
Kolejni autorzy:	Yagüe Guillén, María Jesús (auth)
Format:	Elektroniczne Rozdział
Język:	angielski
Wydane:	MDPI - Multidisciplinary Digital Publishing Institute 2019
Hasła przedmiotowe:	trust online booking purchases shopping time engagement local food website quality value chain shopping frequency bibliometric analysis retail PLS-SEM structural equation modeling (SEM) mapping study attachment consumer engagement customer loyalty e-commerce brand love shopping experience brand consumer purchase intentions transaction costs website brand equity financial performance behavioural e-loyalty commitment satisfaction re-purchase intentions earnings unlisted firms revisit intentions B2C tourism online customer
Dostęp online:	DOAB: download the publication DOAB: description of the publication
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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