From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

• Päätekijä: Monica Gomez-Suarez (auth)
• Muut tekijät: Maria Pilar Martinez-Ruiz (auth), Ana Isabel Jimenez-Zarco (auth), Alicia Izquierdo-Yusta (auth)
• Aineistotyyppi: Elektroninen Kirjan osa
• Kieli: englanti
• Julkaistu: Frontiers Media SA 2018
• Sarja: Frontiers Research Topics
• Aiheet: Psychology; consumer emotional journey; Consumer behavior; marketing 3.0; co-creation; consumer 3.0; marketing 4.0; mobile; online; consumer experience
• Linkit: DOAB: download the publication; DOAB: description of the publication

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...