I Don't Even Recognize You Anymore The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2015
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| Series: | Munich Intellectual Property Law Center - MIPLC
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| 100 | 1 | |a Niedersüß, Carl Dominik J. |4 auth | |
| 245 | 1 | 0 | |a I Don't Even Recognize You Anymore |b The Limits of the Protection of Alteration and Modernisation of Fictitious Characters |
| 260 | |b Nomos Verlagsgesellschaft mbH & Co. KG |c 2015 | ||
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| 520 | |a Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. | ||
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| 653 | |a Unterhaltungs- und Medienrecht | ||
| 653 | |a Marke | ||
| 653 | |a Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht | ||
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