Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

• Main Author: Jaana Simola (auth)
• Other Authors: Jarmo Kuisma (auth), Jukka Hyona (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Frontiers Media SA 2015
• Series: Frontiers Research Topics
• Subjects: Physiology; Eye Movements; Memory; Attention; advertising; Internet; media; ad format; animation
• Online Access: DOAB: download the publication; DOAB: description of the publication

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...