Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

• Váldodahkki: Jaana Simola (auth)
• Eará dahkkit: Jarmo Kuisma (auth), Jukka Hyona (auth)
• Materiálatiipa: Elektrovnnalaš Girjji oassi
• Giella: eaŋgalasgiella
• Almmustuhtton: Frontiers Media SA 2015
• Ráidu: Frontiers Research Topics
• Fáttát: Physiology; Eye Movements; Memory; Attention; advertising; Internet; media; ad format; animation
• Liŋkkat: DOAB: download the publication; DOAB: description of the publication

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...