Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Главный автор:	Pasquier, Martial (auth)
Другие авторы:	Villeneuve, Jean-Patrick (auth)
Формат:	Электронный ресурс Глава книги
Язык:	английский
Опубликовано:	2018
Серии:	Routledge Masters in Public Management
Предметы:	Business & management Business communication & presentation Sales & marketing Public relations Non-profitmaking organizations Political economy Public administration Central government policies communication ethics communication models communication strategies communication theory co-branding crisis communication Jean-Patrick Villeneuve marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing
Online-ссылка:	DOAB: download the publication DOAB: description of the publication
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Marketing Management and Communications in the Public Sector по Pasquier, Martial

Опубликовано 2018

OAPEN Library: download the publication
OAPEN Library: description of the publication

Электронный ресурс Глава книги

Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector по Pasquier, Martial

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