Promotion and Marketing Communications
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...
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Other Authors: | Ayman, Umut (Editor), Kemal Kaya, Anıl (Editor) |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
IntechOpen
2020
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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