Bearbmagovva

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Eará dahkkit: van den Braber, Helleke (Doaimmaheaddji), Dera, Jeroen (Doaimmaheaddji), Joosten, Jos (Doaimmaheaddji), Steenmeijer, Maarten (Doaimmaheaddji)
Materiálatiipa: Elektrovnnalaš Girjji oassi
Giella:eaŋgalasgiella
Almmustuhtton: Amsterdam University Press 2021
Fáttát:
Belgium
Netherlands
Modern period, c 1500 onwards
Literature: history & criticism
Sales & marketing
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Liŋkkat:DOAB: download the publication
DOAB: description of the publication
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