Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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その他の著者: van den Braber, Helleke (編集者), Dera, Jeroen (編集者), Joosten, Jos (編集者), Steenmeijer, Maarten (編集者)
フォーマット: 電子媒体 図書の章
言語:英語
出版事項: Amsterdam University Press 2021
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