Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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フォーマット: | 電子媒体 図書の章 |
言語: | 英語 |
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Amsterdam University Press
2021
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オンライン・アクセス: | DOAB: download the publication DOAB: description of the publication |
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