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Strategic Communication in Context: Theoretical Debates and Applied Research

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

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ग्रंथसूची विवरण
अन्य लेखक:	Balonas, Sara (संपादक), Ruão, Teresa (संपादक), Carrillo, María-Victoria (संपादक)
स्वरूप:	इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:	अंग्रेज़ी
प्रकाशित:	Braga UMinho Editora 2021
विषय:	Society & social sciences communication sciences strategic communication organizational communication communication strategies applied communication
ऑनलाइन पहुंच:	DOAB: download the publication DOAB: description of the publication
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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