Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
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| Auteur principal: | |
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| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Wiesbaden
Springer Nature
2022
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| Collection: | Organisationskommunikation
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| Sujets: | |
| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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