Rating the Audience The Business of Media
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...
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| Materyal Türü: | Elektronik Kitap Bölümü |
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London
Bloomsbury Academic
2011
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OAPEN Library: description of the publication
Rating the Audience The Business of Media
Baskı/Yayın Bilgisi 2011
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektronik
Kitap Bölümü