Rating the Audience The Business of Media
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...
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| अन्य लेखक: | , |
| स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
London
Bloomsbury Academic
2011
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| ऑनलाइन पहुंच: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Rating the Audience The Business of Media
प्रकाशित 2011
OAPEN Library: download the publication
OAPEN Library: description of the publication
इलेक्ट्रोनिक
पुस्तक अध्याय