Rating the Audience The Business of Media

Rating the Audience The Business of Media

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Bibliographic Details
Main Author: Balnaves, Mark (auth)
Other Authors: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Format: Electronic Book Chapter
Language:English
Published: London Bloomsbury Academic 2011
Subjects:
Media, information & communication industries
Advertising & society
Media studies
Social research & statistics
Internet & WWW industries
Online Access:DOAB: download the publication
DOAB: description of the publication
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