Market Access. Nuovi paradigmi manageriali e strumenti operativi per le imprese del Life Science (perché niente è più come prima)

• 1. autor: Galliverti, Giuseppe (auth)
• Kolejni autorzy: Saraceni, Nicola (auth), Lega, Federico (auth)
• Format: Elektroniczne Rozdział
• Język: włoski
• Wydane: Milano Milano University Press 2023
• Seria: Ahead
• Hasła przedmiotowe: Business & management; Market Access; Healthcare; Life Science; Access; Pharma; Drugs; Medical devices; Pharmaceutical; Stakeholder engagement
• Dostęp online: DOAB: download the publication; DOAB: description of the publication

If the NHS and its healthcare companies have only recently become aware of being faced with a "new normality", and, therefore, of having to "shed their skin" to face the challenges connected to it, a new normality for Life Science companies, perhaps best described as a perfect st...