Financial Performance Model of Sports Product Manufacturers Based on Entrepreneurial Marketing and Market Orientation with the Mediating Role of Information Technology

Today, the sports industry is known through modern technology, especially in the field of manufacturing sports tools and equipment. The present study uses correlation and applied methodology, which was done in the field using Structural Equations Modeling (SEM). The statistical population included p...

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Bibliographic Details
Main Authors: Mohammad Hassan Ferdowsi (Author), Javad Gholamian (Author), Ahmad Mahmoudi (Author), Sahar Pirjamadi (Author)
Format: Book
Published: Shahid Bahonar University of Kerman, 2022-12-01T00:00:00Z.
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3rd Floor Main Library

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