Financial Performance Model of Sports Product Manufacturers Based on Entrepreneurial Marketing and Market Orientation with the Mediating Role of Information Technology

• Autori principali: Mohammad Hassan Ferdowsi (Autore), Javad Gholamian (Autore), Ahmad Mahmoudi (Autore), Sahar Pirjamadi (Autore)
• Natura: Libro
• Pubblicazione: Shahid Bahonar University of Kerman, 2022-12-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Today, the sports industry is known through modern technology, especially in the field of manufacturing sports tools and equipment. The present study uses correlation and applied methodology, which was done in the field using Structural Equations Modeling (SEM). The statistical population included p...