Choice Factors When Vietnamese High School Students Consider Universities: A Mixed Method Approach

• Asıl Yazarlar: Tri D. Le (Yazar), Nhi V. Le (Yazar), Tan T. Nguyen (Yazar), Khoa T. Tran (Yazar), Huong Q. Hoang (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: MDPI AG, 2022-11-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses learn about consumer attitudes and behavior. There...