Choice Factors When Vietnamese High School Students Consider Universities: A Mixed Method Approach

Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses learn about consumer attitudes and behavior. There...

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Main Authors: Tri D. Le (Author), Nhi V. Le (Author), Tan T. Nguyen (Author), Khoa T. Tran (Author), Huong Q. Hoang (Author)
Format: Book
Published: MDPI AG, 2022-11-01T00:00:00Z.
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3rd Floor Main Library

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