Consumer behavior-focused training in retailing education: Too much of a good thing?

• Asıl Yazarlar: Hidajat Hendarsjah (Yazar), Haryanto Haryanto (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universitas Negeri Yogyakarta, 2021-08-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Consumer behavior training extensively delivered in the tertiary vocational school of business had been expected to equip students with deep knowledge in marketing and sales. This was true when students were dealing with general business environments, but it was dubious when it was implemented in a...