Consumer behavior-focused training in retailing education: Too much of a good thing?

Consumer behavior training extensively delivered in the tertiary vocational school of business had been expected to equip students with deep knowledge in marketing and sales. This was true when students were dealing with general business environments, but it was dubious when it was implemented in a...

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Bibliographic Details
Main Authors: Hidajat Hendarsjah (Author), Haryanto Haryanto (Author)
Format: Book
Published: Universitas Negeri Yogyakarta, 2021-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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