Lessons for public health campaigns from analysing commercial food marketing success factors: a case study
<p>Abstract</p> <p>Background</p> <p>Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food mark...
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| Main Authors: | , , , , |
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| Format: | Book |
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BMC,
2012-02-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |