Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

• Главные авторы: Aschemann-Witzel Jessica (Автор), Perez-Cueto Federico JA (Автор), Niedzwiedzka Barbara (Автор), Verbeke Wim (Автор), Bech-Larsen Tino (Автор)
• Формат: ‌
• Опубликовано: BMC, 2012-02-01T00:00:00Z.
• Предметы: article
• Online-ссылка: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food mark...