Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey

This research analyzes the direct-to-consumer digital marketing technologies in terms of prevalence and effectiveness. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or...

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Main Authors: Younes Ben Said (Author), Nicola Luigi Bragazzi (Author), Natalia Valeryevna Pyatigorskaya (Author)
Format: Book
Published: MDPI AG, 2020-01-01T00:00:00Z.
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3rd Floor Main Library

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