Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey

• Hoofdauteurs: Younes Ben Said (Auteur), Nicola Luigi Bragazzi (Auteur), Natalia Valeryevna Pyatigorskaya (Auteur)
• Formaat: Boek
• Gepubliceerd in: MDPI AG, 2020-01-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

This research analyzes the direct-to-consumer digital marketing technologies in terms of prevalence and effectiveness. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or...