Consumers' Preferences for Purchasing mHealth Apps: Discrete Choice Experiment
Abstract BackgroundThere is growing interest in mobile health apps; however, not all of them have been successful. The most common issue has been users' nonadoption or abandonment of health apps because the app designs do not meet their preferences. Therefore, to facilitate design-preference fi...
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Main Authors: | Zhenzhen Xie (Author), Calvin Kalun Or (Author) |
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Format: | Book |
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JMIR Publications,
2023-09-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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