Branding the Higher Education: Identity Construction of Universities through Logos, Mottos and Slogans

Branding of higher education has become a common phenomenon nowadays. The universities are adopting various branding strategies to distinguish themselves in the competitive environment. This study, therefore, aims to examine the identity construction of universities through logos and mottos. The res...

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Hoofdauteurs: Ambreen Shahnaz (Auteur), Samina Amin Qadir (Auteur)
Formaat: Boek
Gepubliceerd in: National University of Modern Languages (NUML), Islamabad, 2021-01-01T00:00:00Z.
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