Branding the Higher Education: Identity Construction of Universities through Logos, Mottos and Slogans
Branding of higher education has become a common phenomenon nowadays. The universities are adopting various branding strategies to distinguish themselves in the competitive environment. This study, therefore, aims to examine the identity construction of universities through logos and mottos. The res...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
National University of Modern Languages (NUML), Islamabad,
2021-01-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |