Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design

IntroductionSince the enactment of the revised Pharmaceutical Affairs Act in Japan in 2009, self-medication practices have increased in the country. However, studies report that consumers pay little attention to the medication facts and risks indicated on the packages of over-the-counter (OTC) medic...

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Main Authors: Guyue Tang (Author), Kairi Izumi (Author), Megumi Izumisawa (Author), Shinichi Koyama (Author)
Format: Book
Published: Frontiers Media S.A., 2023-05-01T00:00:00Z.
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3rd Floor Main Library

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