Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design

• Auteurs principaux: Guyue Tang (Auteur), Kairi Izumi (Auteur), Megumi Izumisawa (Auteur), Shinichi Koyama (Auteur)
• Format: Livre
• Publié: Frontiers Media S.A., 2023-05-01T00:00:00Z.
• Sujets: article
• Accès en ligne: Connect to this object online.

IntroductionSince the enactment of the revised Pharmaceutical Affairs Act in Japan in 2009, self-medication practices have increased in the country. However, studies report that consumers pay little attention to the medication facts and risks indicated on the packages of over-the-counter (OTC) medic...