Arrival of the German Giant at Karachi: Case Study of Henkel
Henkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy. Nevertheless, it is a big question that market has many premium brands availabl...
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Institute of Business Management,
2017-06-01T00:00:00Z.
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