Arrival of the German Giant at Karachi: Case Study of Henkel

• Main Authors: Syed Amir Saeed (Author), Saeed Ur Rehman (Author), Muhammad Haris (Author), Ali Nahl Shafi (Author), Tuaha Tahir Khan (Author), Sarosh Khurshid (Author), Taha Kalam (Author)
• Format: Book
• Published: Institute of Business Management, 2017-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Henkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy. Nevertheless, it is a big question that market has many premium brands availabl...