Arrival of the German Giant at Karachi: Case Study of Henkel

• Hoofdauteurs: Syed Amir Saeed (Auteur), Saeed Ur Rehman (Auteur), Muhammad Haris (Auteur), Ali Nahl Shafi (Auteur), Tuaha Tahir Khan (Auteur), Sarosh Khurshid (Auteur), Taha Kalam (Auteur)
• Formaat: Boek
• Gepubliceerd in: Institute of Business Management, 2017-06-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Henkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy. Nevertheless, it is a big question that market has many premium brands availabl...