The Effect of Social Media Activities on Purchase Intention Study on Somethinc, A Local Skincare Brand in Indonesia
The sales of the skincare industry in Indonesia increase from year to year. Along with the increase in social media use, it results in newcomers in the local brand sector; one is a brand called Somethinc. This study analyses social media activities (SMA) regarding purchase intention over a local ski...
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Department of Management, Faculty of Economics, Universitas Negeri Malang,
2023-11-01T00:00:00Z.
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請求記号: |
A1234.567 |
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所蔵 1 | 利用可 |