The Effect of Social Media Activities on Purchase Intention Study on Somethinc, A Local Skincare Brand in Indonesia

• Hauptverfasser: Auddie Indira Riyadi (VerfasserIn), Karto Adiwijaya (VerfasserIn)
• Format: Buch
• Veröffentlicht: Department of Management, Faculty of Economics, Universitas Negeri Malang, 2023-11-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

The sales of the skincare industry in Indonesia increase from year to year. Along with the increase in social media use, it results in newcomers in the local brand sector; one is a brand called Somethinc. This study analyses social media activities (SMA) regarding purchase intention over a local ski...